What’s the difference between white papers and ebooks?
If you want a broad overview of a topic then you might read an ebook. If you want to know more about a specific area of that topic you might choose a white paper. Ebooks tend to be a light, easy read whereas white papers tend to illustrate detailed points with data and diagrams.
Some businesses produce both white papers and ebooks, whereas others lend themselves more towards one format than the other.
What are the advantages of white papers and ebooks?
White papers and ebooks are more likely than any other type of content to move prospects towards a buying decision.
A DemandGen report listed white papers and ebooks amongst the leading types of content used to make business-to-business purchasing decisions:
White papers (82%)
High-quality ebooks and white papers will be shared amongst people, raising awareness of your brand in the process. They can also be used for building mailing lists of qualified leads by putting them behind a ‘gate’ so people submit their email address in return.
Why hire an ebook or white paper writer?
White papers and ebooks are time consuming and tricky to research and write.
If you would like to produce a white paper or an ebook but do not have a topic idea, I can help you. I can find out what your potential clients are interested by conducting surveys, carrying out keyword research and employing a range of other content strategy methods.
If you do know the subject of your white paper or ebook then I will get to grips with your subject matter quickly. I have worked with a wide range of businesses and I know what questions to ask to get a thorough understanding.
My skill is translating complex information into an engaging narrative that readers can grasp straightaway.
What is the cost of an ebook or white
paper writing service?
A white paper or ebook of 2,000 – 2,500 pages long costs £350 for copywriting only.
I can also work with you to design your white paper or ebook using Canva, so you have a finished product. My rates are competitive.