Website Copywriting Services
Website copywriting is different from traditional copywriting. To begin with, the order in which information appears is critical. You have just a few seconds to make an impact on your reader and then, click, they are gone.
Consider the commuter preparing to jump on a train. Does she want to scroll through reams of text? Does she have time to decipher waffly sentences in order to glean information? Of course not. Each and every word must be scrutinised for value because clarity is more important than ever. This article on Usability.gov explains the job of a website copywriter in more detail.
I will work with your website developers on every aspect of your site to help you to attract customers and keep them coming back no matter how time-pressed they are. If you would like your copy optimized for search engines, then I can help you with that too.
Please call or email for a chat to find out more.