Paying to appear at the top of a Google page is not as valuable as earning your place there. We all know this because most of us skip past the adverts ourselves.
Appearing at the top of Google organically is achieved by optimizing your written content for search engines. Search engine optimization (SEO) is about making sure everything you publish online – including blog posts and webpages – can easily be found. You can achieve this with my SEO copywriting services - here’s how:
Publish plenty of SEO-friendly, original content
Firstly, you need to have plenty of content on your website for search engines to index and crawl, and you need to publish content on a regular, consistent basis.
However, it is not enough to simply ‘churn out’ content. Google publish (and regularly update) Search Quality Guidelines which shows that content is ranked by them in a very human way.
Google trawls the web for content that makes a difference to the health, happiness or financial stability of its users. It likes content that genuinely has the good of its users at heart.
I can help you to identify topics that will interest your potential clients through keyword research (see below), by considering what questions your existing clients have about your product or service, by using online web tools such as buzzsumo.com and explodingtopics.com, by examining what your competitors and industry peers are discussing, and more.
My prices for topic discovery start at £35 for 10 x research-based topic suggestions. Contact me to discuss how I can help you.
Carry out keyword research
You have to create content that your potential customers really want. That means, it is essential to find out what they want before you create content.
I carry out keyword research to discover what people in your niche are typing into Google and from there identify the most relevant, low competition keywords for your content. These keywords might be the start of research to find original angles on topics that interest your readers.
Keywords need to be incorporated in strategic places throughout your content – it is positioning rather than quantity that is important. Keywords should never disrupt the cohesiveness and flow of the text, and the overuse of keywords can result in search engine rejection.
Keyword research is included in all my Blog Writing Services.
Publish regular long-form content
Google prefers in-depth content to lots of very short blog posts. It views longer posts as more authoritative because it is harder to bluff your way through longer posts!
To find out how I can help you to write high-authority blog posts see Blog Writing Services.
High quality links
One of the factors that raises content rankings in Google is the quality of the links included.
As well as linking to your own website pages and blog posts you need to link to other reputable, relevant content.
When I write blog posts I look for opportunities to include links and I check that those links have a high domain authority with Google, by using online tools such as Alexa.
Optimize your webpages
I can help you to write or re-write webpages that are SEO-friendly. This might include:
Writing longer web pages. According to Forbes 600-700 words per page is best.
Identifying and strategically incorporating keywords.
Writing Alt Tags for images, URLs, title tags and metadescriptions that use your focus keywords in the right places.