UK Copywriting Blog

Practical advice to help you hone your content marketing strategy.

content marketing for accountants
Claire Hewson

A guide to content marketing for accountants

Did you know that content marketing brings in three times as many leads as traditional marketing? By reading this guide for accountants you will discover how to grow your business and increase sales through effective content marketing.

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content marketing travel industry
Claire Hewson

A guide to content marketing for the travel industry

With many people spending time online planning holidays and dreaming of escape now is the perfect time for travel businesses to hone their content marketing strategy. In this guide we share our top content marketing tips for the travel and tourism industry.

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content marketing vs social media marketing
Claire Hewson

Content marketing vs social media marketing

In this blog, we explore content marketing vs social media marketing to help you gain a better understanding of both strategies. This will help you to identify when to use each strategy to promote your business.

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how can content marketing help a business
Claire Hewson

How can content marketing help a business?

Here we share how content marketing can help a business to succeed. Content marketing is the creation and delivery of valuable and relevant content, written or visual, that attracts interest in a brand, product, or service.

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entice top talent
Claire Hewson

How does content marketing support employer branding?

Businesses attract and retain customers by sharing valuable content with them. Through strategic content marketing brand awareness grows which builds customer trust. Content marketing is also a way for companies to promote their brand to potential employees – this is known as ‘employer branding’.

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