How to brief your copywriter
Whether you need a business marketing copywriter to help you with a brochure, a website, an advertorial, a sales email, or a pay-per-click advertisement, it doesn’t matter, you always begin with a brief.
But do you know how to brief your copywriter? Get your project off to a flying start by providing clear instructions, ensuring a good quality first draft, and saving lots of to-ing and fro-ing.
Start your copywriting brief with basic information
- organisation’s name and contact details
- deadlines for first and final copy
- nature of your business and services.
What is the format?
Give a brief description of the project and say what format the copy will appear in (a brochure, a website, etc).
What is the purpose?
Who are your readers?
Brief your copywriter about your house style
Explain your brand personality
Brief your copywriter about your brand’s unique personality. For instance, is your tone chatty and friendly? Creative and imaginative? Authoritative without being stuffy?
Outline the content
Know your call to action
Decide whether you need images
Will the copy accompany images? When you brief your copywriter explain how the images and copy must link together and talk about any captions that you want to include.