How can a blog writing service grow your business?
However, writing the type of content that generates traffic is a skill. Plus, consistently producing content that people really want to read is time consuming. That’s why many entrepreneurs and business owners use professional blog writers instead.
So, how can a blog writing service help to grow your business? Here, we share what you need to know.
Why do you need a blog writing service?
A blog post can take anything from half a day to a week to research and write. That’s a long time to spend on one piece of content when you’ve got a business to run.
Blog writing services take this pressure from you and provide you with high quality content that’s designed to develop leads and increase engagement.
At WriteSpark our blog writers are creative, with graduate-level English language skills. Plus, they understand content strategy and are up to date with the best SEO practices.
What makes a great blog post?
A professional blog writer can create content that reflects and enhances your brand. Valuable content addresses a need, answers a question, or helps somebody to solve a problem. Google ranks content that is truly valuable to its readers (your potential customers).
Strategically written blogs increase your company’s visibility in search engines and drive the right traffic to your website.
Readability is the other key to a successful blog post. Headings, subheadings, short paragraphs and bullet points all help your audience to scan and digest your content. Search engines rank pages that are accessible to all readers.
Why is a blog essential for your business?
Here’s why a blog is important to your marketing strategy:
Cheaper and more effective than traditional marketing
According to Demand Metric, content marketing (which includes blog writing) is 62% cheaper than traditional marketing, such as telesales and printed flyers. Plus, businesses that blog generate, on average, 67% more leads a month.
Brings traffic to your website
Posting content frequently and consistently on your website’s blog will increase your online traffic. Studies show that a company blog with 15 or more new posts per month will gain five times more traffic than a company without a blog.
Boosts your Google ranking
Regular, informative blogging helps position your company’s site as a top answer to questions your potential customers type into search engines.
You need to:
- Choose the best, most relevant keywords and place them strategically within your content. Keyword placement is more important that quantity. In fact, over-using keywords is counter-productive and can harm your search engine ranking.
- Include internal links to other pages on your website and external links to websites with high domain authority. Linking to websites with low authority can damage your website ranking.
- Readability (see ‘What makes a good blog post’?) above.
Optimizing your content for search engines (SEO) is a complex area which covers other aspects of your website like optimizing images, using keywords in your page URL and much more. At WriteSpark we specialise in SEO and content strategy, so please contact us for further advice.
Builds trust in your brand
Your blog is a platform to promote your brand as a trusted resource. Research has shown that websites with a blog have typically 434% more indexed pages.
The more your content is indexed, the higher your business’s credibility and the more powerful your brand message.
Once a potential customer has used your blog post as a trusted source of information, they are much more likely to consider your brand when purchasing the service or product you provide.
Helps your business stand out
Are you trying to promote your products or services in an already overcrowded industry? Are there companies out there that shine through even though you’re offering exactly the same product or service?
To stand out in an oversaturated market, you need to be able to prove you are an expert in your field. You can do this by publishing informed and high-value content. In fact, 70% of consumers have stated they would much rather learn about a company or brand through articles and blogs than advertisements.
From informative blog posts to how-to-guides, producing regular information about your industry showcases your expertise.
Are you looking for a blog writing service?
Creating valuable, information-rich blog posts that drive traffic to your website is not easy. Our team of professional blog writers are here to save you time. We have the skills and tools to propel your business forward.
If you want us to help you convert leads into sales please take a look at our blog writing service page today. We'll take care of the content, and you can get back to doing what you do best - running your business.