What is an education content writer?
Updated: May 11
An education content writer (or copywriter) works with many different organisations in the education and training sector:
Business training organisations
Education recruitment agencies
Independent education consultants
Nurseries, schools, colleges and universities
What materials can an education content writer create?
An education content writer can produce most materials, including:
Beautifully crafted prospectuses
Blog posts and social media posts that attract people to your website
Clear, engaging training materials
Course descriptions that attract the right students
Easy-to-follow lesson plans
Funding applications that are detailed and thorough
Targeted website copy.
An education content writer crafts copy with a purpose. That purpose might be to present your organisation in the best light to attract students, parents or sponsors.
From the outset, the copywriter must be very clear about who you are writing for and what you aim to achieve.
Do you want a brochure to attract prospective parents?
Your copywriter will think: ‘What do parents want to hear?’
They could write about how your school values every child as an individual so they feel respected, happy and safe. Perhaps they will explain that this is achieved through a personalised, broad curriculum and the commitment and skills of individual staff.
A nursery school brochure might talk about how children learn through play, focusing on particular activities like weighing ingredients in a mud kitchen or walking in the woods to spot signs of animal life.
Do you need website copy that promotes your organisation?
If you are a school, the aim of your website might be to attract new admissions and to demonstrate your values and children's achievements to Ofsted.
It is important to have a range of high-quality, user-friendly content that is both helpful to your school community and creates a positive image of your school.
Do you need investment?
Are you seeking sponsorship to improve your facilities? For example, a new library.
An education copywriter can help you to persuade the businesses you approach that they will see a return on their investment.
An education content writer gets to know your organisation
A good education content writer will take the time to understand the ethos and priorities of your organisation by talking to staff and students beforehand.
The copywriter will discover your organisation’s strengths in order to promote them. Does your organisation have visible, quality leadership? Are there high expectations of staff and students? Do students feel secure and are they motivated?
This research means that a plethora of publicity material can be produced for all different audiences.
Why is high quality content vital?
High quality content is the lifeblood of your organisation. Through content you attract new people to your website and build trust and confidence.
An education content writer will optimise online copy for search engines so that you can easily be found. Find out how SEO content writing is created by visiting my SEO Copywriting Services page.
Do you need an experienced education content writer?
For work samples please see my education copywriting portfolio.